Hanes – Sack Dance

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HanesSack Dance View Case Study
HanesSack Dance View Case Study
Editor
Chris Amos
Client
Hanes
Agency
Special Group
Agency Executive Producer
Cordelia Kipp
Creative Directors
Phillip Fattore
Alyssa Cavanaugh
Director
Kurt Andrew Schneider
Color
Color Collective
VFX
Significant Others
Sound
DuoTone
A man with short, curly blond hair and a beard is wearing a black tank top and wireless earbuds, standing indoors with blurred windows and lights in the background.
A man wearing a Hanes sweatshirt and sweatpants stands in a walk-in closet, lifting his shirt to reveal a white undershirt. Shelves with clothes, shoes, and bags are organized in the background.
A man in athletic wear performs a high knee jump exercise in a gym, surrounded by weightlifting equipment and benches, with large windows in the background.
A man wearing a black tank top and gray shorts works out in a gym, with a blurred double exposure effect showing him lifting weights from different angles. Gym equipment and large windows are visible in the background.
A young man in a black tank top works out intensely in a gym, performing dynamic exercises. The image is a collage showing him in different poses, focused and energetic, with gym equipment visible in the background.
A man in a gray polo shirt stands in a gym, holding a water bottle caddy and a black sports bag, looking toward someone in the foreground whose back is out of focus. Weight plates are visible on the left.
A roaring lion is superimposed over a man exercising in a gym, creating a dynamic and intense visual effect that blends animal power with human strength.