Samsung – Kaleidoscope

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SamsungKaleidoscope View Case Study
SamsungKaleidoscope View Case Study
Editor
Chris Amos
Client
Samsung
Agency
Leo Burnett
Director
Michel Gondry
A large flat-screen TV displays a realistic image of a dinosaur in a lush, dark jungle. The TV is surrounded by green tropical leaves, and "QLED 8K" is visible in the top right corner of the screen.
A man and a boy sit on a green couch surrounded by colorful cushions and plants. The boy looks excited while reaching for a bowl of snacks, and the man smiles as they lean toward each other.
A vibrant landscape of multicolored, layered hills and valleys features striking bands of red, orange, green, and yellow earth tones, under a clear sky. The scene is vivid and dramatic, with no visible human presence.
A man sits on a couch, gently holding the shoulders of a child who is wearing a large, blocky headpiece made of toy bricks, resembling a pixelated human face. Blue blinds and shelves are visible in the background.
A man and a boy sit together on a sofa covered with a vibrant red and gold patterned blanket, viewed from behind in a cozy living room with wooden floors.
A man lifts a child towards a wall as if gravity is sideways, while a woman stands nearby in a modern living room with plants, a green couch, and a TV displaying a forest scene.
A woman in wide-legged pants lifts a colorful abstract painting to reveal a large, vibrant digital display of abstract art mounted on a white wall in a modern, artistic room.