Old Spice – Lecture

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Old SpiceLecture View Case Study
Editor
Patrick O'Leary
Client
Old Spice
Agency
Wieden + Kennedy
Director
Ben Berman
A man in a football jersey stands by a chart titled “Beards Are Cool!” showing rising beard popularity, addressing a seated audience in a classroom with a “Commitment” sign on the wall.
A man with a thick beard and mustache wears a black durag and mesh sports jersey, sitting indoors with a blurry bulletin board in the background and dramatic lighting highlighting his face.
Five men in sports uniforms sit at desks in a classroom. One man is dramatically falling backward in his chair. Motivational posters and sports images are visible on the wall behind them.
A bearded man in a black durag and sports jersey sits indoors, touching his chin and smiling, with a blurred bulletin board in the background.
A bearded man in a dark green sports jersey smiles and touches his chin. Behind him, a red sign with white letters reads “COMMITMENT.”.
A smiling bearded man in a sports jersey holds up a bottle of Old Spice Beard Oil. Overlay text reads “Official Seal of Serious Beardness Old Spice.”.