We're thrilled to share our latest collaboration with Highdive Advertising on Build-A-Bear's new campaign, "A Squeeze Away." Directed by Edward Andrews and Edited by Christine Wolf, the work celebrates the brand's Record Your Voice feature through a series of emotionally resonant spots that blend a bit of surrealism with genuine heart.
The social-first campaign includes three spots—Breakup, Grand Gesture, and New School—each exploring different moments where a familiar voice can offer comfort and connection. It's the kind of storytelling we love: heartwarming, visually fun, and something we can all relate to.
Read the full story on Shots.net.
