Mahatma rice offers a pause from our bustling world in its newest campaign, ‘Savor The Little Things.’ Created by agency JT Mega, produced end-to-end by Picture North, and directed by Jake Zalutsky, this film shows how the small rituals of home cooking and sharing a meal with people you love—while ordinary—are deeply meaningful and special, if you can slow down to appreciate the little things.
‘Savor The Little Things’ tells the story of several families and explores the many definitions of what family is. From nuclear families with small children to couples and gatherings of chosen family, the people who come together around a table to enjoy dishes made with Mahatma rice are as vibrant and cross-cultural as the food being shared.
Read the full story on Little Black Book.
