Video review platforms and shared drive workflows have made feedback so easy that it’s changing the psychology of how we creatively communicate. You can scroll frame by frame, draw notes directly on the visuals, revisit your corrections endlessly and hide behind a digital buffer. Yes, it’s efficient. But it’s reshaping what it means to “give notes.”
Feedback has strangely begun to resemble AI prompting: short, prescriptive notes that are void of emotion. With remote work forever changing the frequency and nature of collaboration, we’re now stripping even more humanity from the creative process by adopting tools that don’t communicate tone or context.
We are turning our most valued creative collaborators into button pushers, and we don’t even realize it," writes Martin Rodahl.
Read Martin's full Musings for Clios here: https://clios.io/4v5T0Uu
