What will the core creative skills of an editor look like in 2026? As project complexity grows and technology reshapes our workflow, Picture North is staying ahead of the curve. Our EP, Neha Schultz, recently joined LBB to discuss the critical lessons our team is taking into the future to ensure we continue delivering at the highest level. Read the full industry breakdown below.
"2026 is a banner year as we have the Winter Olympics coming up in February, as well as the World Cup this summer. We’ll see opportunities for archival and UGC work to be integrated into big creative concepts, think P&G ‘Thank You, Mom’ with a 2026 lens. I think AI is the buzzword for clients, and they will look for ways to solve editorial challenges with AI tools.
Editors, as a whole, will continue to evolve and expand their craft to integrate these AI tools across various elements of the post-production workflow. While AI is present in all conversations these days, at Picture North, we remain committed to film craft and the art of storytelling as the foundation to successful campaigns, led by the visions and instincts of our editors and directors. Consumers, likely a bit fatigued by AI talk, will gravitate towards concepts and craft that feel real and connected to the human experience, even if there are elements of AI at play." - Neha Schultz, EP & Head of Development
See others' responses here on Little Black Book Online.
