Jim Beam – Down Here

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Jim BeamDown Here View Case Study
Jim BeamDown Here View Case Study
Director
Camila Cornelsen
Client
Jim Beam
A group of friends gathering on a porch, with one man holding a bottle of Jim Beam Pineapple while fist-bumping a friend.
A hand holding a bottle of Jim Beam Pineapple liqueur.
A smiling woman plays a banjo outdoors at a social gathering, with product text for Jim Beam Pineapple at the bottom of the frame.
A group of friends laughing and relaxing on a porch, with one person holding a bottle of Jim Beam Pineapple.
A hand pours liquid from a jigger into a tall glass filled with ice, next to a bottle of Jim Beam Pineapple.
Four friends laughing and toasting with glasses of iced drinks outdoors.
A bottle of Jim Beam Pineapple whiskey next to two glasses of pineapple cocktails, with the text “Tradition with a piña twist.”