The North Face – Story of a Jacket

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The North FaceStory of a Jacket View Case Study
The North FaceStory of a Jacket View Case Study
Director
Camila Cornelsen
Client
The North Face
Production Company
Stept Studios
Director of Photography
Camila Cornelsen
Post Production Company
Lockt
A person seen from behind stands in an open doorway looking out toward a sunlit wooden deck and garden.
A woman pours coffee from a thermos into a blue mug held by someone off-screen, while two other people sit in the open trunk of a car in a wooded area.
Four friends sitting around a campfire at night, with one person gesturing dramatically while telling a story.
A person wearing a beanie and a puffer jacket holds up a glowing lantern in the dark.
Hands sewing a The North Face logo patch onto a piece of fleece fabric using a sewing machine.
A person in a black North Face hoodie looking down while working with a piece of white fabric in a design studio.
Two people in orange jackets and ski gear kite-skiing across a snowy landscape with mountains in the background.
Three people in winter gear run and play in the snow on a mountainside.
The text “It’s more than a jacket.” centered over a blurred, dimly lit figure wearing a patterned sweater and a red garment.