Nike – Full Force

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NikeFull Force View Case Study
NikeFull Force View Case Study
Director
Kevin Oh
A person wearing white Nike sneakers steps out of a car onto grass, with a city street and brownstone buildings in the background. Text reads, “Show Out In Full Force” with the Nike logo.
Four people stand on a wooden balcony at night, with one person shooting a basketball toward the camera through a hoop in the foreground. The scene appears lively and energetic.
A person dunks a basketball in a living room decorated with streamers, while several people watch and celebrate under blue and purple lighting.
A group of young people sit and pose for a selfie at a party in a house, with colorful purple and blue lighting and others talking and relaxing in the background.
A person in white sneakers with a red swoosh dances in a room with colorful lights, surrounded by people standing on a wooden floor.
A group of young people at a party, seen through a fisheye lens. One person reaches toward the camera, smiling, while others stand behind under colorful lights and hanging streamers.