GMC – Again

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GMCAgain View Case Study
GMCAgain View Case Study
Editor
Chris Amos
Client
GMC
Agency
Leo Burnett
Director
Jacob Rosenberg
Sound Mix
Machine
VFX
Framestore
A crab stands on a large rock at the beach, looking toward the camera, with many more crabs scattered across the sandy shore and the ocean visible in the background during sunset.
A person holding a shopping bag walks on a brick path with many large red ants and one yellow ant crawling on the ground in an outdoor shopping area.
A waitress carries a large tray of crab to two men seated at an outdoor restaurant, one man clapping and the other looking toward the camera.
A woman lounges on a poolside chair, wearing sunglasses. In the pool, several crabs stand on a small blue float. Modern building and large green plant are visible in the background.
A man with a beard wearing a blue sweatshirt sits in the driver’s seat of a car, looking slightly skeptical as he glances toward the camera. The car roof is down, and the background is sunny and blurred.
A close-up of a hand turning a mode selection dial in a car, with icons for different drive settings visible on the dial.
A white GMC Hummer EV is parked on a modern stone driveway in front of a contemporary house, with plants and red flowers in the foreground.
A group of crabs, including a yellow one, walk across a paved path with trees and grass in the background under a clear blue sky.