Planet Fitness – All Strong

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Planet FitnessAll Strong View Case Study
Planet FitnessAll Strong View Case Study
Editor
Chris Amos
Client
Planet Fitness
Agency
Special US
Director
Nina Meredith
Director of Photography
Logan Triplett
Creative Directors
Alyssa Cavanaugh
Phil Fattore
Art Director
Kelly Scollard
Agency Producer
Cordelia Kipp
Production Company
RadicalMedia
Color
Rare Medium
Ayumi Ashley
VFX
Significant Others
A man in a teal tank top uses a gym machine, while close-up shots show two people’s feet wearing athletic shoes and socks on exercise equipment.
Two people at a gym do planks on yoga mats: one older person in a red tracksuit (top), and a younger person in a green tank top and shorts (bottom). Gym equipment is visible in the background.
Split-screen close-up of a woman and a man lying on their backs at a gym, looking upward with focused expressions, as if lifting weights. Both are framed in rounded rectangles with a black background.
A collage of diverse people working out in a gym surrounds bold white and yellow text that reads, "WE'RE ALL STRONG ON THIS PLANET." Each person is engaged in different fitness activities.
A person wearing a purple shirt and white pants exercises with battle ropes on a gym floor, viewed from above.
Three people are exercising on rowing machines in a gym. A close-up shows a determined woman, and two views show a man struggling as he rows. The gym is bright with large windows in the background.
A collage of four people working out at a gym: a man lifting weights on a bench, a bald man using a rope, a woman in a sleeveless shirt, and a red-haired woman exercising, each focused on their fitness routines.